Rhinos are woven into the identity of the Waterberg—an iconic species that reflects our region’s resilience and conservation achievements. In the face of formidable challenges, communities, conservationists, and partners have rallied together to protect them. As WLA’s flagship species, rhinos embody the purpose on which the organisation was built and continue to symbolise its long-term vision and determination of securing a lasting legacy of protection and conservation for the Waterberg.
The story of rhinos here is not only about survival. It is about hope for the future, the strength of collective action, and the determination to safeguard Africa’s wild landscapes. It is also a reminder to celebrate progress, acknowledge the obstacles that remain, and recommit to the urgent work needed to ensure rhinos continue to roam freely for generations to come.
Both black and white rhino occur within the Waterberg, with approximately 10% of the region supporting rhino populations. Rhinos are of critical importance to the Waterberg, both as a cornerstone of the tourism economy—one of the region’s most significant economic sectors—and as landscape engineers. As large megaherbivores, they play a vital ecological role by shaping vegetation structure and creating habitat conditions that benefit a wide range of other species across the landscape.
Over the past fifteen years, rhino poaching has escalated into one of the most pressing conservation crises of our time. In 2007, South Africa recorded just 13 rhinos poached. By 2014, that number had surged to 1,215 in a single year. Although numbers have since declined, an estimated 550 rhinos are still killed annually across Africa, representing approximately 2.5% of the continent’s population each year — equivalent to one rhino lost every fifteen hours.
The drivers of this illegal trade are complex. Rhino horn continues to be sought after for use in decorative trinkets, power status symbols and “after party” tonics, as well as traditional medicine, despite having no scientifically proven health benefits. This demand is fueled by cultural beliefs, economic pressures, and the operations of sophisticated, organized crime networks to profiteer on a ‘low risk’ commodity that can help fund other international crimes such as drugs, human trafficking, arms and ammunition.
South Africa holds significantly more rhino than any other African country and therefore plays a pivotal role in the survival of Africa’s rhinos. South Africa along with the three other top rhino-hosting countries, holds 96% of the continent’s rhino population, yet these countries have also borne the brunt of the crisis, experiencing 97% of all poaching losses.
South Africa alone is home to 69% of Africa’s rhinos and has suffered 85% of the continent’s poaching-related deaths over the past decade, underscoring both its importance as a stronghold for the species and the immense conservation challenges it faces.